In 2010 Jalapeno eBusiness Consulting merged with Visionary events & marketing to create a powerful marketing force for Ballarat, Geelong, Victoria and Tasmania.

Visionary provides expert assistance and high quality results in the areas of event management, marketing service provision and eBusiness consulting. The Directors of the company have a combined 36 years experience in a variety of industries including Government, private and not-for-profit and have been small business owners since 2007.

Directors:

Rachel Kinscher – events & marketing:

Rachel’s experience spans a wide range of industries and projects. Rachel began her career working in local government at both the City of Ballarat and also Ararat Rural City Council in the economic development, events and tourism units. After 18 months working in Scotland Rachel returned to start project, marketing and event management work first with Yachting Victoria and then with a company in Ballarat. She has also worked part-time for a Federal funding organisation (vicCHACC).

Rachel created Visionary events in 2004; it was relaunched in 2007 as Visionary events & marketing and recently merged with Jalapeno eBusiness Consulting to create Visionary events, marketing & eBusiness.

Visionary grew from a perceived need for an effective and efficient consultancy in regional Victoria. Rachel provides a professional service with empathy and understanding. Having operated and worked in a number of SMEs she has an understanding of the needs and pressures of business and particularly the owners.

She is able to listen effectively to client requirements and create common sense and fresh strategies.

Rachel is professional in her approach and relaxed in the delivery of projects. She has the ability to draw on the strengths of others and in doing so increasing the capacity of Visionary to the benefit of the client.

Craig Allan – marketing & eBusiness:

Craig has 11 years experience working in the Information Technology and eBusiness marketing domains and also draws from a wide range of commercial experience over the past 23 years within the academic, hospitality, retail and traditional marketing sectors.

Over the years his expertise has been retained by such well known organisations as Myer Stores, Novotel, Telstra, IBM and the University of Ballarat.

Recently as the Global Marketing Manager of an award winning Australian software company, Craig was responsible for developing strategies to expand into several key markets, including North America, Europe and Asia; resulting in a four-fold increase in sales over a 3 year period.

An intimate knowledge of eBusiness, Internet marketing and marketing strategy has been attained from industry experience and also graduating from tertiary study with a Bachelor of Information Technology and also a Bachelor of Business (eBusiness) (Honours) from one of Australia's leading regional institutions, the University of Ballarat.

Craig has also lectured and coordinated a number of IT management and eBusiness subjects, as well as presenting several seminars and workshops in the field of marketing strategy, Search Engine Optimisation and eBusiness. 

Craig created Jalapeno eBusiness Consulting (now merged with Visionary: events marketing ebusiness) in 2007 to assist small to medium businesses to market themselves globally via the Internet, empowering companies to reach out into the global marketplace and compete head-on with multinational firms.

The merger with Visionary represents a new era in delivering quality marketing research, strategy and campaigns to client companies - a complete solution within one company.

Want to know more? Contact the Visionary marketing team here